CareCru is the creator of Donna™
A virtual dental practice assistant, powered by AI, that grows and manages dental practices. Through Donna, dental practices are able to more effectively grow and manage their business, while drastically enhancing their patients’ experience. Hiring Donna is like adding three world-class team members to your practice—a front office assistant, a marketing specialist, and a practice consultant.
Donna needs no supervision. She manages a task from start to completion, with intelligence. She logs her correspondence and notes directly in your practice management software the same way you would train a staff member to do so.
By managing some of the more tedious, mundane tasks, Donna allows the front office team to focus their efforts on higher value activities, such as patient interaction and treatment acceptance. Donna is the front office’s new favorite team member because she sees an area that needs improvement, she rolls up her sleeves and gets right to work.
The culture? We are an ambitious team of no-nonsense, risktakers that thrive in a swing for the fences culture. We are positive, passionate, and a lot of fun to work with. We take no shortcuts and constantly strive to be the best in the world at what we do.
We’re always looking for fresh talent to join our amazing team of hackers, hipsters, and hustlers. Think you have what it takes to join the Cru? Get in touch—we’re always up for connecting with new faces.
Meet the Executive Team
Lonny McLeanCEO | Founder
Lonny is an accomplished entrepreneur with multiple successful outcomes as a senior executive. He has more than 20 years’ experience building software companies, 2 of which he founded. His previous venture, Layer 7, was successfully acquired by CA Technologies in 2013.
Mark JosephHead of Marketing | Founder
Mark is a contagiously energetic product & marketing executive. He brings a unique set of skills borrowed from his time as a Senior Brand & Marketing Director and co-founder of a Vancouver-based digital marketing agency. Mark is passionate about delivering impactful user experiences and finding unique and creative ways to cut through the noise and build successful brands.
Justin SharpCTO | Founder
Justin is no stranger to start-ups. He was previously CTO and co-founder of Varafy, an advanced authoring platform for post-secondary learning in STEM fields. He is the driving force behind CareCru’s talented team of engineers who make no compromises on quality and the user experience.
Joel SteinbergCFO | VP of Finance
Joel has over 20 years’ experience leading and advising exceptional rapid growth enterprises with recurring revenue stream business models. He has spent the past 8 years in medtech with a focus on the dental market.